Marketing has to constantly re-invent it’self in order to keep up with the rapid progression on technology and new media channels. obviously advertising your business via telegraph is not going to work as well today (if at all) as it did in 1864. Just like the telegraph we are starting to see various forms of media that we are familiar with start to be phased out, advertising on radio, print, and television is no where near as effective as it was 10-15 years ago. The internet and social media are really starting to take over as kings of advertising, until something else comes in and dethrones them. Let me know what you think could overtake social media and the internet in the comments below.