Search Engine Optimization
- Page title, meta tags, appropriate description
- Accurate keyword density
- Find & fix broken links
- Check for duplicate content
- Link development
- Rank tracking
- Blog posting & commenting
Google Business Photos is a NEW and innovative way to capture your business in a 3-D virtual tour that will be featured across Google’s Network of website. Your Google Maps page, Google+ account and your listing in Google Places will all feature this interactive and easy to use tour to show off your storefront and company. Your tour will live and breathe on Google 24/7, 365 days a year and it will never cost above the original photography fee that is mandatory by Google. Enhance your local searches and market your business with this amazing Google Business Tour.
Driving new customer phone calls and leads is our primary goal. To accomplish this, it is imperative that your website gets to the front page of as many of the major search engines as possible. Google, Bing, Yahoo and others become our primary targets and reach over 90% of all online search results across the country. We use extensive Search Engine Optimization (SEO), Pay Per Click (PPC), local maps, social media and video strategies to get your website listed on the search engines while getting your name and services in front of the public.
Mobile Searches have more than double in the past year and with the emergence of the Smartphone mobile web searches are astronomical. Having a mobile ready business website is essential to show current and future customers what you do, where you are, how to reach you, and why they should work with you. Every Merchant will convert your existing website site into an easy to navigate and user friendly mobile website for the on-the-go world of today.
Social Media is a potential new area for businesses to take advantage of. Every business needs to be in-touch with their client base and social platforms like Facebook, Twitter, Google+ and many others can open the door. By being a part of these social entities your business will gain an automatic boost to your online visibility, keep up to date with how your customers perceive your online reputation and popularize your brand.
Every Merchant will create a completely new, fully optimized website for your company. Your new site will be custom built using a design format that has been tested and proven to convert website visits into new client calls and leads. We have tested hundreds of website designs over the years and have found that the placement of your unique call to action, contact information, lead form and website deals can increase phone call conversion rates by over 200%!
How much does a new client mean to your company? Advertising online can be a tricky but effective tactic to get leads online. Every Merchant can and will create a proficient PPC campaign with the popular search engines to boost your company to the top of the Search Engine results pages. By targeting specific demographics, regions and searchable keywords, your company will be at the footstep of bringing in new business with a well polished PPC campaign.
Website traffic analytics, call tracking, call recording and email tracking are the backbone evaluation metrics for the online success of your campaign. We will help you follow the number of new customer calls you receive, the number of emails you get every month from potential new customers and the amount of traffic that comes to your website. Every Merchant will deliver complete tracking for all campaigns metrics.
Email tracking and auto-responders are an absolute must when measuring the success of your online marketing campaigns. We provide you with the ability to track how many customers are contacting you directly from the contact form on your site, in addition to the number of calls you receive each day. You can also customize the email auto-responder that is sent out seconds after potential customers contact via email through your website.
Every Merchant can help you discover and take control of your online standing with our business reputation management solutions. Our resources allow us to keeps an eye on your internet presence, discover mentions of your business across the web and report this information back to you. Stay in the loop about your business.
Do you have a Mobile ready site? Good. Do you want to make some extra money from it through company advertising? There are capabilities for advertising on mobile devices. This new advertising idea is a great way to promote other company’s products or services and make some extra money simultaneously.
Hundreds of thousands of people use a smartphone everyday. Want a smartohone Application (App) created for those users? Look no further because Every Merchant can make them for you. Whether it is a Company Branded game or a Customer Service App, we will create, program and implement an App for your clients and customers to use.
With the rise of mobile technologies and social media, the evolution of the web is constantly changing. Successful online advertising consists of more than simply getting listed in the top of the major search engines. Local search providers command significant advertising attention as customers continue to rely more heavily on social media, community reviews and mobile sites to help make their online decisions. Every Merchant will maximize your company’s visibility across leading local and mobile advertising distribution.
If you are a premier client, you will receive an individualized blog that is built into the body of your custom website. This will allow you to connect with your customers and provide them with new information about your local area or general industry. It will also help you communicate ongoing specials and discounts to consumers who have visited your website in the past. We consult and train all of our premier clients on how to effectively blog for your respective market.
We are huge advocates of online video testimony. First and foremost, it helps provide a personality for your business and ensures to your customers that they are dealing with real people who care about their needs. This dramatically increases conversion rates. Secondly, your video testimonies allow us to provide you with additional traffic driving capabilities for your website. Videos are proven to boost your site on major search engines and allow for things like viral videos, which are an amazing, innovative form of marketing. We submit our client videos to all the major online video networks and search engines to provide superior back linking for search engine placement.
Testing proves that over 50% of new customer phone calls are going directly to voice mail. When this happens, as high as 70% of calls are lost. With the abundance of competitive options available online, consumers simply hang up and call the next business. To combat this, you can have your phone answered by one of our call center representatives who will take new customer information and relay it to you in real time, so you never lose a potential new customer.
Our clients are not left in the dark. We will consult directly with you on how to maximize all aspects of your online marketing presence, which includes social media optimization and reputation management. Our team can be reached by phone and email. We try to make sure around turn around time is as short as possible to serve your needs and solve your problems in a timely manner.
The web is forever changing. Our job is to make online advertising simple for you, so that you can devote your time to growing and managing your business. We will continue to stay on top of the constantly changing online advertising landscape to bring you new opportunities as they come to market.