Is your marketing company maximizing your marketing efforts across several different platforms? SEO has been the trendy new form of marketing for the past several years, but Google is started to crackdown on companies that try to make website that specifically manipulate their search results. SEO is by no means dead, but the landscape has changed dramatically over the last few years to favor user experience. So while SEO is still an effective tool; I would recommend supplementing it with various forms of marketing such as print, social, and traditional advertising. Creating a diverse marketing portfolio is the best practice when choosing where to invest your budget.