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Are you disenchanted by the results of your SEO campaign? When you started out it seemed like you had the perfect plan, but now your rankings are lower than ever. …
Well, that escalated quickly – The way people search the internet is constantly evolving. At first you needed to know the exact web address, then we could “Askjeeves” and he would help us find what we needed. Then the search engine, Google, changed the way you surf the web. The search algorithms that Google utilizes, established, transformed, and forever changed the way you, as a business, market yourself online.
With social media rising in popularity due to its interactive and engaging capabilities, it can be very easy to overlook the importance of a good website. It is important to understand why a website is one of the most essential elements of a strong marketing plan and what exactly makes a website good or bad.
The internet refers to the worldwide connection of computer networks between billions of people, institutions, organizations, and governments. In the past 15 years, it has completely revolutionized our daily and work lives by improving our ability to communicate, network, share information, and do just about everything.
Search Engine’s algorithms have been changing and moving away from those big spenders and more towards helping of small and mid level businesses. The big companies used to own the web and could buy keywords on Google, Yahoo and Bing and overpay to cut out the smaller businesses from showing up; Mom and Pop Shops cannot spend the same kind of dough as the big players in business, so they were going out of business more often than ever before.
With Google at the helm, the internet is a driving force behind the scenes in the new age of the business world. Over the past ten or so years the way the internet has opened up the digital information world, is truly amazing. There was a time when a written letter or the door-to-door salesman where the epitome of business communications.