Have you ever searched for a business on Google and wondered what the little box that says “see inside” means? Or questioned why only some search results have the option to “see inside”? When you see the option to see inside, that means that the business or organization you’re searching for has a virtual tour. Since we’re a Google Trusted Agency, we’ve had the opportunity to shoot hundreds of tours for a variety of businesses. There are plenty of reasons why our clients choose to get virtual tours, but these benefits show why they’re so important.
How many Google searches do you think happen every day? Thousands? Millions? The answer is closer to 3.5 billion, which means that you have the potential to reach a lot of people with the click of a button. Think of your tour as a 21st century version of a shop window. When people “walk by” (aka: search for your business), they’ll be able to easily see the inside of your business and what you have to offer.
Engage with visitors in an exciting way
The world of advertising has rapidly evolved over the past decade. In the past, simply capturing someone’s attention with a compelling ad was enough, but now customer engagement is key to closing a sale. Virtual tours make it easy to showcase your business in an innovative way, appeal to your target audience and optimize your business’s search results. Virtual tours are interactive and provide users with a 360-degree panoramic view of your location and the ability to navigate as they choose.
Have eye-catching visual content
The rise in the popularity of visual content isn’t a fad, it’s a science. Our brain process visual information much faster than text. Entice prospective customers with premium quality visual content captured by a Google Trusted Photographer. Point of interest shots allow you to show off key features of your business such as awards or products, which can play an integral role in building consumer trust in your business.
Stand out from the competition
Let’s say that you’re looking for a new place to buy a suit, and you’ve narrowed it down to two places. One shop has a nice website and some pictures of their merchandise. You strongly consider giving them your business, but when you search for the name of the other store, you notice that you have the option to “see inside” their store.
You don’t just see the inside of their shop, with the few clicks of your mouse you can actually tour it! You see that they don’t just have racks of premium suits, you also notice their entire back wall that’s full of dress shoes and ties. Based on that, which store do you think you’d choose? As you can see, a virtual tour could literally make or break someone’s decision to use your business.
Virtual tours are the ultimate modern marketing tool, and your marketing plan is incomplete without one. If you want to learn more about how virtual tours have helped businesses, view Google’s case studies.