How many companies can you name that are direct competitors of yours? What do they offer? What do you offer? Do those things overlap? What about your sales approach, is that similar? What makes one company different than the other?
Branding, marketing, budget, website… all of these things are unique to a business and make the culture of a brand.
There is a term in business know as your USP- Unique Selling Proposition. Your USP is your uniqueness that separates you from another company. As we near the end of the year, we start to think about what we could do, what we should have done and how we can learn from mistakes. But now there is a new question to ask is: what is my business’s USP and how can I share it with the world (or at least to the local market)?
USPs for companies are always different, but a lot of them are very similar, as well. A group like SAAB is very big on showing off their European flair and safety record. Hershey’s is all about fun and delicious chocolate offerings that point a smile on a face. A company like Coca-Cola is very big on their family and historical culture with their hidden secret recipe. All of these company identities are unique and different from their competitors in their markets, but they all share one thing – they want your business.
Maybe you own a dance studio and you have a world famous teacher, or you are a family owned and operated Pharmacy that has been in the area for a hundred years, or even a barber shop that gives out a pint of beer (to people of legal age, of course) while people wait for their appointment. All of these things are unique, original and make you stand out in a company line up. The original, memorable and fun ideas that make your company what it is, is also a selling point to your audience. Every company has a USP, you just need to find out what yours is and tell everyone about it.
What is your business’s USP?
Need help showcasing your USP? Every Merchant can help you with business branding, logo design, website development, SEO and much more. Call us today at 1-800-247-3976 and start getting your USP in front of the right demographic and customers.
